Your hair is your canvas, and the right color can completely transform your look, boost your confidence, and help you express your unique personality. Whether you’re in the mood for a subtle, natural shift or a bold, daring statement, the possibilities are endless. From classic, rich browns to trendy, head-turning pastels, hair colors have evolved into an art form that allows you to play, experiment, and redefine your style. This year, hair color trends are all about self-expression, depth, and vibrancy. Whether you want to enhance your natural tones or go all out with an electrifying hue, this list of 23 must-try hair colors will give you the inspiration you need. Plus, we’ll include expert-recommended products from Amazon to help you maintain your vibrant shade and keep your hair healthy. Get ready to discover the perfect hair color that will make you shine!
1. Rich Chocolate Brown – A Timeless Classic
source@thebeautystudio_byalexisnegley
If you love a deep, elegant look that never goes out of style, rich chocolate brown is a must-try. This luxurious shade works beautifully on all skin tones, giving a warm and sophisticated feel. It adds depth and richness, making hair look naturally glossy and healthy. Unlike lighter shades, chocolate brown is low-maintenance and grows out seamlessly, making it perfect for those who want a long-lasting color without constant touch-ups. To keep your chocolate hue vibrant and avoid fading, use a color-protecting shampoo like the Pureology Hydrate Shampoo, which locks in moisture and enhances shine.
2. Caramel Balayage – Sun-Kissed Perfection
source@Caramel Balayage
Caramel balayage is the perfect blend of warmth and elegance. This multi-dimensional color features soft caramel highlights that seamlessly blend with darker brown tones, giving the hair a sun-kissed, effortless glow. The best part? Balayage is a low-maintenance color technique that grows out naturally, so you won’t have to rush to the salon every few weeks for touch-ups. This color is ideal for brunettes who want to add warmth and movement to their locks without committing to full bleaching. To maintain the vibrancy of caramel tones, use a sulfate-free shampoo like Olaplex No.4 Bond Maintenance Shampoo, which strengthens and hydrates colored hair.
3. Platinum Blonde – The Ultimate Cool-Toned Statement
source@lushhairkk
Platinum blonde is bold, eye-catching, and never fails to turn heads. This icy, cool-toned shade is perfect for those who love a dramatic, high-fashion look. However, achieving and maintaining platinum blonde requires commitment, as bleaching can be harsh on the hair. If you’re ready to go platinum, be sure to invest in a purple shampoo like Fanola No Yellow Shampoo, which keeps brassy tones at bay and maintains the crisp, icy finish. Deep conditioning treatments and bond-building products like Olaplex No.3 Hair Perfector will also help repair any damage and keep your platinum locks strong and healthy.
4. Honey Blonde – Sweet & Warm Glow
source@hair.by.gabby.g
If you love blonde shades but prefer a warmer, golden touch, honey blonde is the perfect choice. This warm, sunny color adds a radiant glow to your complexion and works well with both fair and medium skin tones. Honey blonde is softer and more natural-looking than platinum, making it a great option for those who want blonde hair without excessive upkeep. To prevent brassiness and maintain the golden warmth, use a color-enhancing treatment like John Frieda’s Sheer Blonde Color Renew Tone-Correcting Shampoo.
5. Ash Blonde – Chic & Low-Maintenance Elegance
source@hairbylaurenlocke
Ash blonde is the perfect shade for those who prefer cooler, muted tones over warm golden hues. It features a blend of silver and blonde undertones that create a chic, understated look. Ash blonde is highly versatile and looks stunning on both short and long hairstyles. Because cooler-toned blondes tend to fade to brassy yellow, a good purple shampoo is a must. Try Redken Color Extend Blondage Shampoo, which neutralizes brass and keeps the ashy tone looking fresh.
6. Auburn Red – A Fiery Yet Classy Look
source@hairtistic_7
Auburn red is the perfect balance between bold and sophisticated. This deep, warm shade enhances natural red tones while adding richness and depth to the hair. It works especially well on medium and darker complexions, giving a warm, radiant glow. Auburn hair color can fade quickly, so it’s essential to use color-safe shampoos and conditioners to maintain vibrancy. Try the L’Oréal Paris Elvive Color Vibrancy Protecting Shampoo, which helps keep red shades from fading.
7. Copper Tones – The Bold, Trendy Choice
source@caroliiine_k
Copper hair has been one of the hottest trends, and it’s easy to see why. This fiery, metallic hue adds instant warmth and drama, making it a bold yet wearable choice. Whether you opt for a soft, muted copper or a vibrant orange-red, this shade is guaranteed to stand out. Keep your copper locks radiant and fade-free with the Moroccanoil Color Depositing Mask in Copper, which refreshes color while deeply conditioning the hair.
8. Strawberry Blonde – The Perfect Blend of Red & Blonde
source@kimruelhair
Strawberry blonde is a dreamy, delicate mix of warm blonde and soft red tones. It’s the ideal shade for those who want a subtle red tint without fully committing to vibrant reds. This color looks especially stunning in natural sunlight, giving your hair a soft, ethereal glow. Because red tones can fade fast, use Madison Reed Color Reviving Gloss in Strawberry Blonde to keep your color fresh between salon visits.
9. Espresso Brown – Dark & Mysterious
source@shearstory
For those who love deep, rich colors, espresso brown is a stunning choice. This near-black shade adds instant shine and elegance to the hair. Unlike true black, espresso brown has warm undertones that add dimension and prevent the hair from looking too harsh. To keep your espresso brown color deep and lustrous, use a gloss treatment like dpHUE Gloss+ in Dark Brown.
10. Mocha Brown – The Perfect Neutral Shade
source@hairbyreemasalon
If you love natural-looking brunettes, mocha brown is the perfect blend of warm and cool tones, making it universally flattering. This rich, creamy brown shade has subtle golden undertones that add depth and shine, making hair appear fuller and healthier. Unlike cooler ash browns, mocha brown maintains a soft warmth without turning brassy. It’s a great choice for those who want a classic, low-maintenance look that still feels fresh and modern. To enhance the richness of mocha brown, use Garnier Nutrisse Color Reviver in Warm Brown, which deposits subtle color while conditioning the hair.
11. Rose Gold – A Dreamy, Feminine Hue
source@mmtimemachine
Rose gold hair has taken over the beauty world, and for good reason! This romantic blend of pink, blonde, and gold creates a soft yet vibrant effect that flatters a range of skin tones. Whether you opt for an all-over rose gold color or just a few highlights, this shade adds a whimsical touch to any hairstyle. However, because pink-based colors tend to fade quickly, maintaining this dreamy hue requires a color-depositing mask like Moroccanoil Color Depositing Mask in Rose Gold to refresh the vibrancy between salon visits.
12. Ash Gray – The Chic, Modern Choice
source@syarnis_salon
For those who love edgy, cool-toned looks, ash gray is a trendy and sophisticated color that blends silver, charcoal, and smoky undertones. Whether you go for a full gray transformation or incorporate ashy highlights into darker hair, this shade delivers a sleek and contemporary vibe. Since gray tones can fade into unwanted yellow, maintaining the cool tone is essential. Use KERACOLOR Clenditioner Silver Blue Toning Conditioner to neutralize warmth and keep your gray hair icy and fresh.
13. Mushroom Brown – The Cool-Toned Brunette Trend
source@hair_bynikki85
Mushroom brown is a dimensional mix of ashy browns and cool beige tones, giving it a natural yet sophisticated appearance. Unlike warm chocolate or caramel browns, mushroom brown leans cool and neutral, making it perfect for those who prefer subtle, earthy hues. This low-maintenance shade looks amazing with shadow roots, so you don’t have to worry about frequent salon visits. To keep the cool undertones fresh, try Redken Color Extend Brownlights Shampoo, which prevents brassiness in brunette hair.
14. Mermaid Teal – A Bold, Playful Color
source@reagan.beauty444
If you’re ready for a head-turning transformation, mermaid teal is the ultimate fantasy hair color. This vivid blue-green shade is playful, adventurous, and perfect for those who love unconventional looks. While bright colors require regular upkeep, using a semi-permanent dye like Arctic Fox Aquamarine can help maintain the vibrancy without excessive damage. Pair it with a sulfate-free, color-safe shampoo like Biolage Color Last Shampoo to keep your mermaid-inspired locks looking bold and fresh.
15. Jet Black – The Ultimate Bold & Glossy Statement
source@debisshe
Jet black is timeless, dramatic, and incredibly striking. This rich, deep shade enhances shine, creating a sleek and polished finish. While black hair may seem low-maintenance, it’s essential to use color-safe shampoos and gloss treatments to maintain its intensity and prevent fading. Try the DpHUE Gloss+ in Black, which adds a stunning shine while keeping the color deep and vibrant.
16. Lilac Lavender – Soft & Ethereal Beauty
source@alexis_hair__
If you want a delicate, pastel shade, lilac lavender is whimsical, soft, and effortlessly chic. This airy purple hue works beautifully on blonde and bleached hair, adding a playful yet sophisticated touch. Since pastel shades fade quickly, using a color-depositing conditioner like Overtone Pastel Purple Daily Conditioner will keep the lilac tones fresh between salon visits.
17. Burgundy Wine – Rich & Luxurious Elegance
source@pablo.insfran
For a color that exudes confidence and sophistication, burgundy wine is a stunning deep red with hints of purple and brown. It’s perfect for brunettes who want a bold transformation without going too bright. The rich undertones enhance warmth and depth, making it especially flattering on medium to dark skin tones. Since red-based shades tend to fade quickly, use a color-enhancing shampoo like Joico Color Infuse Red Shampoo to maintain the vibrancy of your burgundy locks.
18. Pastel Pink – Playful & Ultra-Feminine
source@pulpriothair
Pastel pink hair is fun, flirty, and totally Instagram-worthy. This soft, candy-like hue gives off a dreamy, youthful vibe while allowing for tons of creativity. Whether you go for an all-over pastel pink or soft balayage highlights, this shade is sure to turn heads. However, pastel colors require frequent toning and upkeep, so using Overtone Pink Color Conditioner is a must to refresh the color without causing damage.
19. Peach Blonde – Warm & Unique Glow
source@indola
Peach blonde is the perfect fusion of warm golden blondes and soft orange hues, creating a sunset-inspired hair color. It’s a unique alternative to traditional blondes and reds, offering a playful and youthful twist. This shade looks especially gorgeous in natural light, making it a great summer hair color. To maintain its vibrancy, use Punky Colour Colour-Enhancing Shampoo in Peach to keep the warm peachy tones from fading.
20. Silver Metallic – The Ultimate Cool-Girl Shade
source@guy_tang
Silver metallic hair is bold, futuristic, and effortlessly cool. This shimmery, light-reflecting shade looks best on pre-lightened or naturally gray hair and requires consistent toning to maintain its bright, polished appearance. Since silver tones tend to fade into dull yellows, using Fanola No Yellow Mask will help keep your silver hair crisp and fresh.
21. Blue-Black – A Dark Shade with a Twist
source@gomeshair
If you want to add a subtle yet striking twist to your dark hair, blue-black is a sleek, modern option. This deep shade features a hidden pop of blue tones, which shine through in certain lighting, giving your hair a mysterious, multidimensional effect. To keep the blue undertones vibrant, use Celeb Luxury Viral Colorwash in Blue to refresh your color between touch-ups.
22. Golden Bronde – The Best of Both Worlds
source@thescissorsammurai
Can’t decide between blonde and brunette? Golden bronde (a mix of brown and blonde) offers the perfect balance of both. This low-maintenance shade features warm, golden highlights blended seamlessly into a light brown base, making it natural-looking and effortlessly chic. Since bronde hair can sometimes turn brassy, using Matrix Total Results Brass Off Shampoo will help maintain its golden warmth.
23. Fire Engine Red – The Bold & Daring Choice
source@styledbyanangel
For those who love ultra-bold, statement-making shades, fire engine red is vibrant, fierce, and absolutely unforgettable. This true red hue is ideal for those who want a head-turning look that commands attention. Since red dyes fade quickly, using Manic Panic Vampire Red Hair Dye will help refresh the color without harsh chemicals.
